December 6, 2023


The finest in babby

Frida Baby Campaign Spotlights Real Reviews to Show the Messy Realities of Parenting

2 min read

The marketing campaign capabilities actual however hilarious opinions from mom and dad – narrated by Amy Schumer

MIAMI, June 1, 2022 /PRNewswire/ — Frida┬áBaby, the manufacturer making ready mother and father for the unfiltered realities of parenthood, is unveiling its most recent marketing campaign, “Authentic Critiques.” The marketing campaign capabilities the brand’s first Tv set commercials, reenacting two of the most hilarious and truthful product or service reviews penned by genuine parents.

Frida Baby

Frida Infant

With many #1 ideal-marketing products on Amazon, Frida Little one has amassed thousands of more than-the-top rated evaluations from mom and dad, all of whom go through the exact same messy and chaotic trials and tribulations though elevating kids. From sucking out seemingly infinite quantities of snot or releasing trapped farts with the occasional s%*tstorm, these testimonials normally hilariously highlight the universal, WTF times of parenting that Frida Baby goods enable fix.

The places attribute evaluations for two of these leading-offering, should-have parenting options – NoseFrida the SnotSucker and Windi the Gaspasser. In overall, Frida Infant has been given additional than 275K 5-star testimonials, quite a few of which provide an straightforward – and gross – depiction of parenting. Each individual overview is brought to lifetime by comedian and mother, Amy Schumer, who delivered the voiceover for the commercials.

“There is no greater way to shine a mild on the realities of parenting and the revolutionary applications that Frida Baby gives than by highlighting real opinions from mom and dad that have performed the filthy operate,” says Frida President and father of 4, Eric Hirschhorn. “In reality, the reviews our community of parents wrote were so sincere and colourful that we had to transform them into commercials.”

Frida, the parent organization of Frida Child and Frida Mother, has never shied absent from precisely portraying the realities of parenthood. In 2020, a Frida Mother advertisement portrayed a new mom’s postpartum restoration expertise and was rejected from airing on Tv set for staying as well “graphic.” Past calendar year, Frida Mom confirmed the usually-ignored struggles with breastfeeding in a location that made background by demonstrating lactating breasts for the 1st time on nationwide primetime Television set. Now, Frida is as soon as once again unapologetically showcasing the unfiltered reality of parenting – this time in all of its boogery, poop-loaded realness.

The “Serious Testimonials” commercials, developed in partnership with Environment Famed, are now airing on Hulu and YouTube, and extra authentic opinions will be featured in native ad formats for Instagram Stories and Reels. Frida Baby’s cult-preferred products are accessible at Amazon, Focus on, Walmart, BuyBuyBaby and

Amanda Zerbib
ALISON BROD Advertising and marketing & COMMUNICATIONS
[email protected]

Frida Baby (PRNewsfoto/Frida)

Frida Child (PRNewsfoto/Frida)



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